Being an active blog reader, I’ve always been aware of just how unappealing ads can be to readers, since I hate those irrelevant pop-ups that make you regret visiting an otherwise perfectly suitable blog.
What advertising really needs is something new, something unique, something that really brings the message forth in a way that hasn’t been seen before, and above all, in a way that doesn’t interfere with content or distract from the information that the reader is trying to gain.
Infolinks provides just that.
Infolinks has launched a new self-serve Infolinks Marketplace, and it’s way ahead of the game- as of now it’s the only in-text advertiser.
What Does Infolinks Do?
Basically, Infolinks gives a double underline under a link – like this – and when the reader hovers their mouse over the word, a speech bubble containing an ad appears, providing further information on the underlined word.
Benefits to the Advertiser
What’s special about Infolinks is that the advertiser is almost assured of relevant clicks. The Infolink bubble appears only when a reader moves their curser over a keyword they’re interested in. And if they aren’t interested, they simply move on.
It’s an effective and efficient method of advertising that really gets the message across to the target audience.
A few more plusses include:
- User Friendly – create an in-text advertising campaign in minutes.
- Keyword Selection – you can select and own keywords of your choice.
- Keyword Bidding – Segment your geographic and vertical market budgeting
- Advanced Optimization – Customize your reach and maximize ROI
- Real-Time Reporting – Monitor and continuously improve your brand lift
The service costs $5 a day.
Benefits to the Blog Reader
Infolinks is never in your face. You choose to hover your mouse over the Infolink, and you choose to follow through by clicking the ad if you’re interested. If you’re looking for information, this is the way to go.
Benefits to the Blogger
The fact that Infolinks doesn’t slow down your blog at all is very appealing, and above all, Infolinks caters to the blogger something that they’ve always been looking for: a non-intrusive ad choice that makes the content all the more appealing and informative.
Rida: Canadian high school girl who loves to read and blog about it. Read more »